Experience Profile

‍

Sophie Bennett is a creative Social Media Manager with expertise in building brand presence and fostering audience engagement across multiple platforms. She excels at content strategy, campaign execution, and community interaction, ensuring all messaging aligns with brand identity. Skilled in social media analytics, trend spotting, and platform-specific optimization, Sophie drives measurable growth and strengthens brand loyalty.

‍

• Content planning – developing monthly content calendars and campaign themes
• Trend research – identifying and applying relevant social and cultural trends
• Community management – engaging with followers and managing brand reputation
• Analytics & reporting – tracking performance metrics and optimizing strategies

‍

‍

Work Guidelines

‍

Content Strategy

• Develop and maintain a social media content calendar aligned with marketing goals
• Plan campaigns tailored for each platform (Instagram, Facebook, LinkedIn, TikTok, etc.)

Execution

• Create, schedule, and publish high-quality posts
• Collaborate with design and video teams for visual content

Engagement

• Respond promptly to comments, messages, and mentions
• Monitor conversations and manage community sentiment

Analytics & Optimization

• Track engagement, reach, and conversion metrics
• Adjust strategies based on performance insights and platform changes

Best Practices

• Maintain a consistent brand voice across all platforms
• Stay updated with emerging social media trends and algorithm updates